Redefining the Value of Jewelry 7

A guide from aficionados, Chuck and Pam Smith, of Morrison Smith Fine & Custom Jewelers

There is so much that can be said about finding the perfect piece of jewelry. It’s easy to understand the concept of value when you’re referring to diamonds, precious metals, and gemstones, but the value of jewelry runs so much deeper than that. The perfect piece of jewelry is something that its owner will wear for a lifetime; it has a story, nostalgia, and a purpose. So, when you have a reason to purchase something that tells the tale of a special moment in your life, you should do so with the confidence of knowing that the jewelry you have chosen is an adequate representation of the sentimental value it carries.

At Morrison Smith Fine & Custom Jewelers, this is the driving philosophy, and value is measured on a much more personalized scale. Here, you will find the largest collective of jewelry artisans in Charlotte, representing an incredible wealth of talent, creativity, and innovation in the art of jewelry-making. If you have a custom design in mind, this team of six craftsmen will bring your vision to life. If you lack the creativity, you can trust the jewelers at Morrison Smith to design and construct a distinctive piece that you or your loved one will treasure for many years to come.

That is always the goal when you make an investment in jewelry. You hope that it will see decades or centuries of wear and that it will be a source of pride for its owner. While this is most often the case, there are also instances when a piece is no longer serving its purpose or complimenting the wearer’s personal tastes. As your life evolves, so should the items that mean most to you. Morrison Smith Jewelers will transform these antiquities into beautiful, modern pieces that will once again be worn with pride and adoration. The unattractive heirloom that you have kept locked away can be reimagined into whatever your heart desires. Your bridal set from decades ago can be upgraded or redesigned with your present day lifestyle in mind.

In either case, you will always know that your valuables are in the most capable hands in the Queen City. Whether it is a fresh design or an item that is being repurposed, you’ll never have to worry about the safety of your pieces during shipment or who is actually handling your jewelry. All of the work that is performed by Morrison Smith Jewelers occurs on site. That is, of course, with the exception of the personal diamond shopping services that are offered every year in October.

This year, once again, the jewelry experts at Morrison Smith will journey to Antwerp, Belgium on a mission to source the finest diamonds available today and deliver them back to Charlotte. If you want to take your original design to the next level of exclusivity, this is the way to go, and it’s not too late to get on board. The team will depart on Saturday, October 22, 2016. If you would like to acquire a personal diamond shopper of your own, contact them today at 704-727-4342 to learn how you can take advantage of this world-class service.