How Social Media Has Shaped Charlotte

There’s no getting around it: social media is everywhere.

  • 7.5 billion: The current world population according to the U.S. Census Bureau

  • 2 billion, 1 billion, 326 million: The numbers of active Facebook users, Instagram users and Twitter users, respectively

  • 142: The number of minutes the average user spends on social media each day

Needless to say, social media plays a tremendous role in our communities and our businesses. And #CLT is no exception.

Community

#CLT has quickly become known as a “Transplant City,” wherein people from other parts of the country and world migrate to our beautiful city, eventually calling it home. Social media has allowed us Charlotteans to come together and create our tribes.

Facebook pages like @charlottesgotalot and @southcharlottelifestyle can quickly inform newcomers of the go-to spots for brews, events and the best BEC (bacon, egg and cheese) in town.

Hashtags #keeppounding and #buzzcity keep fanaticism alive and well in the best way. In a city where a “native” is the anomaly, social media has created a way for people to connect.

Business

As more people have made #CLT home, so have more businesses and startups. And why wouldn’t they? The business community in #CLT is something special.

Social media has given business owners a platform to tell the world who they are, show what they have to offer and get their message to the masses. In a city that’s as connected as #CLT, those messages are received, consumed and shared.

While it still has its naysayers, social media is sticking around for now. If managed with a little savvy and strategy, social media can grow your business, too.