The Silo Issue

Getting sales and marketing to talk to each other may feel like torture, but it has never been more critical—especially for the more than 5 million mid-market industrial and B2B companies in the U.S.  

5 Reasons Not to Use Facebook Messenger

I know what you’re thinking: what messenger platform? If you have a Facebook app, you may have noticed that you can no longer send or receive messages directly on the app, but need to download a second Facebook-owned app called Messenger. Just like Facebook, Messenger started out as more of a social utility to connect with high school buddies or,…

Connected Kitchens

If you’ve watched television in the last few months, you’re aware of Amazon Alexa and her competitors that make the vision of a connected home a bit clearer. Technological advancements in areas such as voice control and artificial intelligence are enabling manufacturers of home lighting, climate control systems and home theater equipment to carve out their place in the “connected…

A New Era

Recently several leading Charlotte digital marketing agencies were invited to a Google event. The topic? "Google Tips for Optimizing Your Mobile Strategy." A Google employee who specialized in everything mobile was on hand, and what we learned was surprising. The event began with a simple question from our speaker: "Will everyone please unlock your phone and hand it to the…

The Answer is “Yes”

I'm often asked, “What should we doing when it comes to our online strategy? Should we concentrate on social media, Adwords, SEO, landing pages, YouTube video or all of the above?” My answer is always the same: “Yes.” I get the same puzzled look. Then I ask a question. “What would you like to accomplish with your digital marketing strategy?”…

When Google Speaks, Listen

In 2015, Google informed the digital marketing world that they will be expanding the use of “mobile-friendly” as a ranking signal for all languages worldwide and, more importantly, that having a mobile-friendly website will have a significant impact on your website’s Google Search Engine Results.